Paid ads
Paid acquisition
Meta, Google, TikTok. Campaign setup, creative, weekly reporting, monthly optimization.
Budgets range $300 to $30,000 a month. Creative needs vary. Reporting cadence varies. One price across that spread would either overcharge the small jobs or break on the big ones.
Ecommerce
Online stores
Product catalog, checkout, inventory, shipping rules, tax. Shopify, WooCommerce, Squarespace, or custom.
Different platforms are different worlds. A 12-SKU Shopify store and a 2,000-SKU custom build are not the same job and shouldn't share a price.
Booking
Booking and appointments
Calendar sync, payment-at-booking, no-show automation, staff scheduling, customer reminders.
A Calendly embed is $50 of work. A custom appointment platform with payments and staff routing is $5,000. The honest answer depends on which one you need.
CRM
CRM setup and migration
Salesforce, HubSpot, Pipedrive, Airtable, or custom. Pipeline structure, data import, automation rules, team training.
Every CRM has its own setup cost and learning curve. The job is shaped by your current data, your team size, and which tool fits.
Video
Video and photo shoots
On-location video for your business, restaurant, salon, or trade. Storyboard, shoot, edit, deliver.
Gear, travel, talent, and edit time are all variable. A one-hour shoot in Toronto and a half-day shoot in Hamilton with two cuts aren't comparable.
Redesigns
Full website redesigns
Existing site, migrate content, restructure, rebrand, relaunch on the same or a new platform.
Migrations are shaped by what you already have. Number of pages, content volume, technical debt, redirects, SEO carry-over. Pre-pricing without seeing the site means guessing.